Chāmpo Pitta Shampoo Review – hype or hero?

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Last updated: July 22, 2025

There’s a lot of noise about Chāmpo hair care products at the moment, so when we got the opportunity to test it here at Vegan Mum, we leapt at the chance. Find out why we like it so much in this Chāmpo Pitta Shampoo review.

Editor’s Rating:

4.7 out of 5
cream coloured plastic shampoo and conditioner bottles nestled on a tree trunk in dappled sunlight to illustrate this Champo Pitta shampoo review

I’ve always had thin, fine, straight hair and so have been forever grateful to modern haircare products that help me to make the best of what I’ve got. But, things just got even better with my introduction to Chāmpo Pitta vegan shampoo, conditioner, and growth serum. And if it is possible to be in love with a haircare product, then I am simply head over heels about this one!

So, have a read of this Chāmpo Pitta Shampoo Review to find out why these haircare products can help restore your lustrous locks, and even help with thinning hair.

Pros

  • Adds volume and shine
  • A little goes a long way
  • Smells divine
  • Promotes regrowth

Cons

  • Price
Who are Chāmpo?

Launched in 2019, award-winning haircare brand ‘Chāmpo’ is based in the UK, founded by female CEO, Kuldeep Knox. The company states that whilst its principles lie within the ancient Indian Ayuverdic tradition, it uses modern techniques to create a natural, luxurious, and contemporary product. Not only that, they claim that all their products are vegan and cruelty-free, silicone and sulphate-free, and use sustainable formulations.

They had an ‘excellent’ score on Trustpilot (as defined by Trustpilot) at the time of publishing this Chāmpo Pitta shampoo review.

A picture of Vegan Mum in the sunshine with a backdrop of trees, and 2 cream coloured plastic bottles in front of her, branded with Champo hair products' black logos

My experience of using Champo Pitta Shampoo

For the purposes of this review, I initially used this shampoo, conditioner and hair serum for 3 months. I then updated the review again after 9 months, but have actually continued to use these products now for nearly 2 years because I genuinely really like them. And that may be enough to demonstrate how positive my experience of using Chāmpo Pitta shampoo and conditioner is, but let me add some more detail.

First up is the fragrance. I absolutely love the subtle sandalwood scent which lasts all day and into the next, but without being overpowering. And I really like the fact that they don’t mask the natural colour of the shampoo with any additives.

Then, there’s the consistency of the products which is great. I find them very easy to use, building up just the right amount of lather with the shampoo, and with a conditioner that is lovely and light, but still velvety enough to comb through easily without causing any hair breakage. The consistency also makes this haircare range better value for money because I find I don’t have to use very much of it.

But, perhaps most important of all, I have found that these lovely vegan haircare products consistently add loads of volume and shine to my hair. And after using the serum for 6-9 months, I was also seeing significant amounts of regrowth, although I want to be clear that it was a gradual process. You can see my 3 and 9 month progress in my photos below.

Finally, the shampoo and conditioner bottles are the same size and shape, but they dispense differently, with the conditioner having a pump action and with the addition of a plastic loop on the lid of the shampoo. This means I can still tell the difference by feel when I’m scrabbling around bleary-eyed in the shower – I’ve lost count of how many times in the past I would be shampooing my hair for the third time instead of putting conditioner on…but on a serious note, it can be important for people with any form of sight impairment too.

The positives

I use this shampoo and conditioner regularly, and it really does add volume and shine. And whilst it’s not cheap, you don’t need to use much to work up a lather, and I also really love the smell. Let’s look at each of those positives in turn:

A picture of Vegan Mum in the sunshine with a backdrop of trees, and 2 cream coloured plastic bottles in front of her, branded with Champo hair products' black logos

Champo adds volume and shine

The most noticeable thing I found after using this Chāmpo shampoo and conditioner for the first time was how shiny it made my hair. I guess the natural ingredients in these lovely, luxurious products combine to give my hair a really glossy look and feel that I’ve not experienced for a long time.

The other thing that was immediately obvious was the increased bounce and volume. I didn’t use the Chāmpo Pitta Growth Serum initially, so this was very much down to the shampoo and conditioner alone. Now, using just a few drops of the serum as well, my hair is retaining noticeably more volume for 2-3 days, and I don’t really feel the need to wash it until the 4th day either.

I have fine hair which tends to look pretty limp and lifeless by the end of the day, even when I have only just washed it. Also, although my hair (so far!) has very little grey in it, it has lost much of its youthful colour and can look a bit flat – think ‘ditchwater’ and ‘dull as’ together in the same sentence. As a result, I demand a lot from my haircare products and so was prepared for disappointment when Chāmpo offered to send me their Pitta range to try. But, after several weeks, I’m happy to say that my experience was quite the opposite. And it performed right from the first time I tried it.


cream coloured Champo plastic shampoo and conditioner bottles on a white basin next to a fern plant

A little goes a long way

If you couple the fact that I am washing my hair less with only needing to use small amounts of this concentrated shampoo and conditioner, what initially seems to be quite an expensive product quickly becomes much better value for money.

The shampoo is thick and I find I only have to use a small amount. I also don’t need to ‘rinse and repeat’ – providing I get my hair wet enough at the outset, just one wash does the trick.

Similarly, with the conditioner, I don’t need to use much. As you’ll see from the earlier photo, I have shoulder-length hair (fairly average I guess) and if I brush it before washing it, it doesn’t really seem to get tangled at the top with this shampoo. Consequently, I condition it only from the middle downwards.


2 cream coloured plastic bottles branded with Champo logo, containing Champo shampoo and conditioner. Bottles are on a fallen log bathed in dappled sunlight

Smells divine

I don’t really know how to describe the scent of the Chāmpo Pitta collection. It is very exotic, and smells floral, combined with sandalwood. I absolutely love it. And all this is achieved through the careful use of natural essential oils. The smell stays with you too – that’s not to say that it goes into battle with your perfume or other, similar body products, but you just get the occasional whiff of it, even the day after you’ve washed it.

OK, maybe I could have described that more eloquently, but I’m sure you get my drift! I think it smells divine.


The serum promotes regrowth

The results I’ve seen are so startling, I had to publish these before and after photos, something I normally avoid doing because they can be so misleading. Therefore, I’ve tried to use exactly the same angle and hair partings to demonstrate the genuine amount of regrowth that I have seen and that I am so pleased with.

Chāmpo’s clinical trials and independent reviews certainly suggest some impressive results for those people who need help with thinning hair and my research suggests that some of the ingredients Chāmpo is using, including caffeine and creatine, are scientifically proven to help with hair loss.

However, being an eternal sceptic about some of the scientific claims of beauty products, I wasn’t initially convinced that using Chāmpo’s serum was going to help me with my gradually thinning, post-menopausal hair. But after using it for nearly 3 months, I noticed wispy new growth along my hairline, and more fullness in the area between my ears and temples, where it had been getting increasingly straggly.

There were no instant results and I had to really persevere to see this change, using the serum daily. But it was a leap of faith that paid off in the end, as can be seen in the 9 month photo above.


The negatives

Price

Without doubt, you are buying a premium product – with a premium price tag. But Chāmpo are unapologetic about this, and are clear that they won’t compromise the quality of their product in order to make it cheaper.

However, in my experience, I don’t need to use much and each bottle lasts a long time – particularly the conditioner – so I believe that the product is pretty good value for money. Not only that, because I find it really makes a difference to my hair’s look, feel, and volume I am happy to pay that bit extra.

If it helps, you can use my exclusive 10% discount code ICHAMPO here.


Vegan Mum holding a bottle of Champo Pitta hair conditioner in a bathroom setting

My verdict on this Champo Pitta Shampoo Review

I enjoyed my initial trials of the Chāmpo products so much, I am still using them 2 years later. And I was genuinely surprised to see the positive results I had from the serum, as the before and after photos above show. So, if you are looking for a haircare range that will add lots of volume and shine to your hair – and promote regrowth if it’s thinning – then I would certainly suggest you give it a try.

I know that it seems pricey, and you are certainly going to pay more for it than for your local supermarket’s own budget brand, but you are getting a premium product. And because it is concentrated you don’t use anywhere near as much.

In addition, it meets many of the criteria I set out when using a personal care product, including the fact that it’s vegan, cruelty-free, contains natural ingredients and avoids the dubious ones. Chāmpo seems to be a very thoughtful brand, embracing its Ayurvedic roots and using that knowledge to create a modern, clinically-tested product that works.

So all in all, it’s quite difficult not to like Chāmpo really. And to top it all, they have a hair quiz on their site so that you can identify your ‘dosha’ – and who doesn’t love a quiz?

Champo discount code

Get 10% off your first order with Vegan Mum’s exclusive discount code: ICHAMPO

FAQs

How can I make my thin hair look thicker?

There are plenty of quick ‘tricks’ to make your hair appear thicker, including:

  • getting a shorter cut
  • changing your parting
  • chucking your hair over your head when you blow dry it
  • using volumising products like Chāmpo Pitta shampoo and conditioner
  • using a combination of highlights and lowlights – check it out with your hairdresser

What causes thinning hair?

There are many causes of thinning hair, so if you are genuinely concerned about hair loss, your first stop should be to get it checked out by a medical professional.

However, contributory factors to hair loss, particularly for females, can include:

  • hormonal changes, pregnancy and childbirth
  • harsh hair treatments and overly tight hairstyling
  • stress
  • age
  • genetics
  • vitamin deficiencies

This is not an exhaustive list, and Vegan Mum is not here to offer medical advice, so I have provided a couple of good reference sites at the end of this review in case you’d like to read more.

Needless to say, in most cases you have to address the cause of your thinning hair, but products like Chāmpo Pitta growth serum can help to encourage new growth, using clinically proven ingredients like caffeine, important amino acids and Ayurvedic elements too.


Where can I buy Chāmpo Pitta Shampoo and Conditioner?

You can buy these products direct from Chāmpo’s online store here


Alternatives to Champo

I hope you’ve enjoyed my Chāmpo Pitta shampoo review. If you don’t think Chāmpo is for you, there are lots of other lovely, natural vegan shampoos and conditioners out there so if you’d like to find out more, take a look at my other guides and reviews below:

Reference sites

Healthline – thinning hair

NHS – women and hair loss

Brittanica’s Ayurveda entry

A side on photo of Penny of Vegan Mum blog

Penny Barkas


Comments

11 responses to “Chāmpo Pitta Shampoo Review – hype or hero?”

  1. I have really struggled to find a good vegan shampoo and conditioner. I’ll definitely give Champo a try!

    1. I’d certainly recommend it. They don’t discount their haircare I don’t think, but it really is a lovely product and mine has lasted ages.

  2. I will try this hopefully it works for me just hope this is all true (vegan mum )as is quite expensive .
    Thank’s Kayelizabeth ????

    1. Hi Kay. It’s difficult to trust reviews isn’t it because as bloggers, we can all make money out of affiliated sales. However, I will only promote those brands that I have used and that I like (which is why you may not see many ‘bad’ reviews on my site!) – I won’t knowingly promote something that I don’t like. With regard to Champo, yes, I genuinely love the product and my review describes my experience of using it, which is all very positive. I don’t claim to be an expert in regard to the serum if that’s what you’re specifically referring to – there are many reasons why people have thinning hair – and I can’t vouch for whether it will work for everyone. Again, I can only write about my personal experience, and I am still using it if that’s any reassurance! I would always encourage people to carry out some research themselves though – a product’s website is always a great place to start and although it may present a ‘biased’ opinion, it can give you pointers as to where else to look for information. I will also pass your comments onto the brand to get their response, because I think it’s important to do that. In the meantime, I hope that if you do go ahead and purchase it, that you like it as much as I do. Please do let me know. Vegan Mum (sorry for the long reply!)

  3. Sharon Ferguson avatar
    Sharon Ferguson

    I really don’t know why everyone keeps saying it’s hard to get out and that it’s grey, because mine runs out onto my hand and is pale yellow in colour! Same with conditioner. Bought directly from champo. And not yet noticed any thickening after 3 weeks. Just being honest

    1. Thanks for your comments, Sharon. That sounds a bit strange – whilst my conditioner is a pale yellow colour, the shampoo is most definitely grey and thick. I have passed your comments on to Champo; it would be good to get their response although unfortunately, they didn’t respond to the last comment I passed onto them which is disappointing.

      Regarding hair volume, I get the best results from the serum. It really seems to work for me and I use a tiny bit of it every day round the front of my hairline – it gets absorbed very quickly and doesn’t leave any sticky residue, and when I use it more generously after washing my hair, it genuinely adds a noticeable volume that lasts. However, I appreciate these things are always personal experience.

      I’ll let you know if I get a response from Champo on your comments.

      1. I’ve had an update from Chāmpo, Sharon. Please see below:
        Chāmpo choose not to mask their products with artificial colours or synthetic chemical stabilisers to guarantee a specific tone. Because of their natural formulations, you will notice a variation in colour. If you have any concerns, the team at Chāmpo would love to hear from you to check over what you are seeing, don’t hesitate to give them a shout on info@champohaircare.com. They are also happy to answer any other questions or receive feedback on your experience.

  4. Hazel avatar

    Hi
    I’m trying Champo for the first time…I found I’ve had to use extra shampoo to create a lather and after using the conditioner I couldn’t brush my hair it felt like straw
    Am I doing something wrong?
    Hazel

    1. Thanks for the feedback, Hazel. We have since exchanged emails on this subject and I advised you to go to Champo’s customer care team – I have found them to be very helpful. Let me know how you get on. Vegan Mum

  5. Hilary Edwards avatar
    Hilary Edwards

    I am a 70 year old vegetarian.I have used Champo products for about 10 months now. I had a bald patch on the top of my head for many years and my hairdresser asked me recently how did I make it disappear?
    Champo has worked for me . The smell is lovely and I have had compliments about my hair. It’s expensive but worth it for a premium product.
    It’s worth remembering that you have to give the serum chance to work and use it regularly.

    1. Thank you for that feedback, and it’s fantastic to hear that you have also benefitted so much from using this product. Thank you also for the reminder that it takes time. I did start to lose faith a little bit a couple of months in, but I am so glad I persevered because – like you – I eventually saw some tremendous results.

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