Chāmpo Pitta Shampoo Review – hype or hero?

There’s a lot of noise about Chāmpo hair care products at the moment, so when we got the opportunity to test it here at Vegan Mum, we leapt at the chance. Find out why we like it so much in this Chāmpo Pitta Shampoo review.

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cream coloured plastic shampoo and conditioner bottles nestled on a tree trunk in dappled sunlight to illustrate this Champo Pitta shampoo review

I’ve always had thin, fine, straight hair and so have been forever grateful to modern haircare products that help me to make the best of what I’ve got. But, things just got even better with my introduction to Chāmpo Pitta vegan shampoo, conditioner, and growth serum. And if it is possible to be in love with a haircare product, then I am simply head over heels about this one!

So, have a read of this Chāmpo Pitta Shampoo Review to find out why these haircare products can help restore your lustrous locks, and even help with thinning hair.

Editor’s rating: 4.7 / 5


  • Chāmpo adds volume and shine
  • A little goes a long way
  • Smells divine


  • Shampoo is slow to dispense

Who are Chāmpo?

Launched in 2019, award-winning haircare brand ‘Chāmpo’ is based in the UK, founded by female CEO, Kuldeep Knox. The company states that whilst its principles lie within the ancient Indian Ayuverdic tradition, it uses modern techniques to create a natural, luxurious, and contemporary product. Not only that, they claim that all their products are vegan and cruelty-free, silicone and sulphate-free, and using sustainable formulations.

They had an ‘excellent’ score on Trustpilot (as defined by Trustpilot) at the time of publishing this Chāmpo Pitta shampoo review.

The positives

I use this shampoo and conditioner regularly, and it really does add volume and shine. And whilst it is not cheap, you don’t need to use much to work up a lather, and I also really love the smell. Let’s look at each of those positives in turn:

A picture of Vegan Mum in the sunshine with a backdrop of trees, and 2 cream coloured plastic bottles in front of her, branded with Champo hair products' black logos

Chāmpo adds volume and shine

The most noticeable thing I found after using this shampoo and conditioner for the first time was the shine. I guess the natural ingredients in these lovely, luxurious products all gang up together (in a good way!) and give my hair a really glossy look and feel that I’ve not experienced for quite a long time.

The second thing was the increased bounce and volume. I didn’t use the Chāmpo Pitta Growth Serum initially, so this was very much down to the shampoo and conditioner alone. Now, using just a few drops of the serum as well, my hair is retaining noticeably more volume for 2-3 days, and I don’t really feel the need to wash it until the 4th day either.

I have fine hair which has a tendency to look a bit limp and lifeless by the end of the day, even when I have only just washed it. Also, although my hair (so far!) has very little grey in it, it has lost much of its youthful colour and so can look a bit flat in that way too. Think ‘ditchwater’ and ‘dull as’ together in the same sentence…

Consequently, I demand a lot from my haircare products, so I had been prepared for disappointment when Chāmpo offered to send me their Pitta range to try. But, having used it now for several weeks, I’m happy to say that my experience is quite the opposite. And it performed right from the first time I tried it.

Luckily, my hair doesn’t seem to be thinning too much, although I do have a bit of a ‘widow’s peak’, but I haven’t been using the serum long enough to really comment on its long-term efficacy. Please see update below because this has now changed.

However, Chāmpo’s clinical trials and independent reviews suggest some impressive results for those people who do need that bit of help. It’s certainly true that some of the ingredients Chāmpo is using, including caffeine and creatine, are scientifically proven to help with hair loss – see some of the reference sites I provide at the bottom of this Chāmpo Pitta Shampoo review for more independent information on that.

Update on serum:

image of vegan mum's head showing hair regrowth to illustrate the efficacy of Champo Pitta serum

Having now used the serum for nearly 3 months, I can confirm that I am seeing new growth in the high hairline at each side of my forehead. It is fine and wispy, so I will continue to use the serum to see if there are further improvements.

cream coloured Champo plastic shampoo and conditioner bottles on a white basin next to a fern plant

A little goes a long way

If you couple the fact that I am washing my hair less with only needing to use small amounts of this concentrated shampoo and conditioner, what initially seems to be quite an expensive product quickly becomes much better value for money.

The shampoo is very thick (and grey in colour because Chāmpo want it to be natural and so choose not to add colour to it). I find I only have to use a small amount, and I also don’t ‘rinse and repeat’ – providing I get my hair wet enough at the outset, just one wash does the trick.

Similarly, with the conditioner, I don’t need to use much. As you’ll see from the earlier photo, I have shoulder-length hair (fairly average I guess) and if I brush it before washing it, it doesn’t really seem to get tangled at the top with this shampoo. Consequently, I condition it only from the middle downwards.

2 cream coloured plastic bottles branded with Champo logo, containing Champo shampoo and conditioner. Bottles are on a fallen log bathed in dappled sunlight

Smells divine

I don’t really know how to describe the scent of the Chāmpo Pitta range. It is very exotic, and smells floral but also combined with sandalwood. I absolutely love it. And all this is achieved through the careful use of natural essential oils. The smell stays with you too – that’s not to say that it goes into battle with your perfume or other, similar body products, but you just get the occasional whiff of it, even the day after you’ve washed it.

OK, maybe I could have described that with a bit more finesse, but I’m sure you get my drift! It smells divine.

The negatives

June ’24 update: When I first published this Chāmpo Pitta shampoo review, the shampoo was grey and thick, and difficult to squeeze out of the bottle. That said, it worked really well. They have now changed the formulation so that it’s easier to dispense, but I think there has been a reduction in its effectiveness and I have to use more. Whilst it hasn’t stopped me from using the product, I have changed my editor’s rating of the product from 4.9 to 4.7 as a result.

Shampoo is slow to dispense

This lovely shampoo is thick and creates a very rich lather on your hair. But I have found it difficult to get out of the bottle. It’s only a minor irritation to be honest (and I can be a little impatient) but as a consequence, I end up unscrewing the top, tipping too much out into my hand, then having to scrape some back into the bottle!

The conditioner has a different, push down dispenser and I don’t have any problems with that, it’s only the shampoo.

In a way, I guess the small aperture is a good thing because the shampoo is concentrated and it means that you don’t end up using too much. So perhaps I just need to learn to be more patient – not a virtue that I’m endowed with…

Vegan Mum holding a bottle of Champo Pitta hair conditioner in a bathroom setting

Conclusion of this Chāmpo Pitta Shampoo Review

It’s probably pretty obvious just how much I love this Chāmpo Pitta shampoo and conditioner. Not only does it add loads of volume and shine to my hair, it makes it smell good too! I haven’t been using the serum long enough to know whether it can really add further regrowth, but as I said earlier in the review, it does contain ingredients that are independently proven to help.

I know that it seems pricey, and you are certainly going to pay more for it than for your local supermarket’s own budget brand, but you are getting a premium product. And because it is concentrated (and comes out of the bottle so slowly!) you don’t use anywhere near as much.

In addition, it meets many of the criteria I set out when using a personal care product, including the fact that it’s vegan, cruelty-free, contains natural ingredients and avoids the dubious ones. Chāmpo also seems to be a very thoughtful brand, embracing its Ayurvedic roots (for once, not a deliberate pun on my part!) and using that knowledge to create a modern, clinically-tested product that works.

And if it’s important to you, these premium hair care products also make a statement on your bathroom shelf – the packaging is understated in a very stylish way, so it endows a certain level of sophistication (even when I’m using it). I also like the fact that they dispense in different ways (despite my problems with getting the shampoo out!) because you can identify which product is which in the shower without having to study the bottle through soap-filled eyes.

All in all, it’s quite difficult to not like Chāmpo really and to top it all, they have a hair quiz on their site so that you can identify your ‘dosha’ – and who doesn’t love a quiz?

And it’s pronounced ‘shar-pour’ by the way, just so you don’t embarrass yourself like I did…

Discount code for Chāmpo

You can use discount code ICHAMPO at checkout for 10% off your first order.

Other products by Chāmpo

Chāmpo Pitta Gummies

To further support the growth of your hair – from within this time – Chāmpo have now introduced Chāmpo Pitta Gummies. Packed full of nutrients that provide the right conditions for healthy hair growth, these summer berry flavoured gummies contain ayurvedic extracts, B vitamins and minerals including zinc and selenium. I have not tried these yet, so can’t comment personally on their efficacy, but they certainly seem to include all the right ingredients.

The gummies are also available to buy direct from Chāmpo’s online store.

Alternatives to Chāmpo

If you don’t think Chāmpo is for you, there are lots of other lovely, natural vegan shampoos and conditioners out there. If you’d like to find out more, take a look at my other guides and reviews below:

Best Vegan Shampoo and Conditioner

Helpful Body Shop Shampoo review

A Credible Faith in Nature Products review


How can I make my thin hair look thicker?

There are plenty of quick ‘tricks’ to make your hair appear thicker, including:

  • getting a shorter cut
  • changing your parting
  • chucking your hair over your head when you blow dry it
  • using volumising products like Chāmpo Pitta shampoo and conditioner
  • using a combination of highlights and lowlights – check it out with your hairdresser

What causes thinning hair?

There are many causes of thinning hair, so if you are genuinely concerned about hair loss, your first stop should be to get it checked out by a medical professional.

However, contributory factors to hair loss, particularly for females, can include:

  • hormonal changes, pregnancy and childbirth
  • harsh hair treatments and overly tight hairstyling
  • stress
  • age
  • genetics
  • vitamin deficiencies

This is not an exhaustive list, and Vegan Mum is not here to offer medical advice, so I have provided a couple of good reference sites at the end of this review in case you’d like to read more.

Needless to say, in most cases you have to address the cause of your thinning hair, but products like Chāmpo Pitta growth serum can help to encourage new growth, using clinically proven ingredients like caffeine, important amino acids and Ayurvedic elements too.

Where can I buy Chāmpo Pitta Shampoo and Conditioner?

You can buy these products direct from Chāmpo’s online store here

Reference sites

Penny Barkas


9 responses to “Chāmpo Pitta Shampoo Review – hype or hero?”

  1. I have really struggled to find a good vegan shampoo and conditioner. I’ll definitely give Champo a try!

    1. I’d certainly recommend it. They don’t discount their haircare I don’t think, but it really is a lovely product and mine has lasted ages.

  2. I will try this hopefully it works for me just hope this is all true (vegan mum )as is quite expensive .
    Thank’s Kayelizabeth ????

    1. Hi Kay. It’s difficult to trust reviews isn’t it because as bloggers, we can all make money out of affiliated sales. However, I will only promote those brands that I have used and that I like (which is why you may not see many ‘bad’ reviews on my site!) – I won’t knowingly promote something that I don’t like. With regard to Champo, yes, I genuinely love the product and my review describes my experience of using it, which is all very positive. I don’t claim to be an expert in regard to the serum if that’s what you’re specifically referring to – there are many reasons why people have thinning hair – and I can’t vouch for whether it will work for everyone. Again, I can only write about my personal experience, and I am still using it if that’s any reassurance! I would always encourage people to carry out some research themselves though – a product’s website is always a great place to start and although it may present a ‘biased’ opinion, it can give you pointers as to where else to look for information. I will also pass your comments onto the brand to get their response, because I think it’s important to do that. In the meantime, I hope that if you do go ahead and purchase it, that you like it as much as I do. Please do let me know. Vegan Mum (sorry for the long reply!)

  3. Sharon Ferguson avatar
    Sharon Ferguson

    I really don’t know why everyone keeps saying it’s hard to get out and that it’s grey, because mine runs out onto my hand and is pale yellow in colour! Same with conditioner. Bought directly from champo. And not yet noticed any thickening after 3 weeks. Just being honest

    1. Thanks for your comments, Sharon. That sounds a bit strange – whilst my conditioner is a pale yellow colour, the shampoo is most definitely grey and thick. I have passed your comments on to Champo; it would be good to get their response although unfortunately, they didn’t respond to the last comment I passed onto them which is disappointing.

      Regarding hair volume, I get the best results from the serum. It really seems to work for me and I use a tiny bit of it every day round the front of my hairline – it gets absorbed very quickly and doesn’t leave any sticky residue, and when I use it more generously after washing my hair, it genuinely adds a noticeable volume that lasts. However, I appreciate these things are always personal experience.

      I’ll let you know if I get a response from Champo on your comments.

      1. I’ve had an update from Chāmpo, Sharon. Please see below:
        Chāmpo choose not to mask their products with artificial colours or synthetic chemical stabilisers to guarantee a specific tone. Because of their natural formulations, you will notice a variation in colour. If you have any concerns, the team at Chāmpo would love to hear from you to check over what you are seeing, don’t hesitate to give them a shout on They are also happy to answer any other questions or receive feedback on your experience.

  4. Hazel avatar

    I’m trying Champo for the first time…I found I’ve had to use extra shampoo to create a lather and after using the conditioner I couldn’t brush my hair it felt like straw
    Am I doing something wrong?

    1. Thanks for the feedback, Hazel. We have since exchanged emails on this subject and I advised you to go to Champo’s customer care team – I have found them to be very helpful. Let me know how you get on. Vegan Mum

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