What is Natural Deodorant?

It’s not always clear what is meant by the term ‘natural deodorant’, and does natural always mean good? The answer to that is no, not necessarily. Read this Vegan Mum guide to find out more.

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What is natural deodorant?

Good question! Let’s start with a definition of the word natural:

What does natural mean?

Well, according to the Cambridge Dictionary, ‘natural’ means: ‘as found in nature and not involving anything made or done by people’. Hmmm…

So, a natural deodorant in its literal form would be something that you take directly from nature and spread on your armpits. I’m not sure I’m sold on that one to be honest; I think I’d rather go with a bit of ‘people intervention’ if that’s ok?

Pedantry aside, my interpretation would be that a ‘natural product’ is one that doesn’t use synthetic (person-made) materials either in its ingredients, or in its manufacturing process. A natural ingredient may, therefore, be manipulated in some way to make it usable in a product, but fundamentally, it is not synthetic or artificial. My opinion, but open to challenge!

Pale green metallic Wild deodorant case, with the Wild logo at the bottom of the case. Next to the case is a small pink and white cardboard tube containing a travel sized Wild deodorant. The Wild logo is picked out on the white cardboard tube in large pink lettering
Buy Wild natural deodorant here

So a natural deodorant is…?

A natural deodorant, then, is a product that should contain no synthetic ingredients, and that should make your armpits smell ok, even when you sweat (because it won’t stop you doing that). You tend to find that most products labelled as natural, will also have a stated natural % e.g. 99% natural. That’s because there are some synthetic ingredients that are pretty hard to beat! And to be honest, just like natural doesn’t always = good, similarly, synthetic doesn’t always = bad.

I know, it get’s complicated, right?

Rectangular burnt orange plastic Fussy deodorant case nestled on a log in dappled sunlight. The case has the brand name 'fussy' engraved into the front of the case. The log is surrounded by ivy leaves and blades of grass
Buy Fussy natural deodorant here

What’s the difference between deodorant and anti-perspirant?

In very basic terms, a deodorant on its own will not stop you sweating. But, using a combination of ingredients, it should stop your sweat from smelling unpleasant. That is my experience of deodorant and is my preference. I switch between 2 deodorants – Fussy, and Wild – and I find that alternating between the 2 tends to keep them both effective. I have written reviews of both which you can find here:

I have also written a guide to the best vegan deodorants too:

An anti-perspirant, however, will stop your glands from producing sweat in the first place, although in recognition of the fact that it can be difficult to prevent it completely, brands sometimes combine anti-perspirant and deodorant in one product. Ingredients used to prevent you sweating include aluminium, which is probably the most common, and also not without a little controversy. See my references section at the end of this article for more info on that. I avoid products with these ingredients in.

What are synthetic ingredients in anti-perspirant?

Some of the synthetic ingredients in anti-perspirant that natural deodorants generally avoid include:

  • Aluminium – it is the aluminium salts that work to prevent you from sweating
  • Synthetic fragrances – often derived from petrochemicals
  • Parabens – this topic can get a lot of people very hot under the collar. Are they ok, are they not? One thing you can say is that they are not strictly ‘natural’ and may have a wider, negative environmental impact, even if they are proclaimed as safe to use on people (within certain limits)

What’s wrong with synthetic ingredients?

Well, let’s look at synthetic fragrances – they are everywhere, and incredibly difficult to avoid. From scented candles to fabric conditioner, washing-up liquid to shower gel, and from make-up to perfume. Many of these will contain synthetic fragrances made from petro-chemicals. Not so great perhaps, either for you, or for the environment. But that’s not to say that all synthetic ingredients will do you harm, it’s just a bit of a controversial area.

Some of the other synthetic ingredients used in beauty and personal care products include parabens and sulphates. Again, there is conflicting opinion about whether these are good or bad ingredients, and no really firm conclusions. Personally, I try to avoid them when I can, but don’t get too hung up about occasional use.

Is natural better than synthetic?

You would think so, wouldn’t you? But (and there’s always a but) …

  • Hemlock is natural plant that grows wild here in the UK, but eating it would probably kill you. So would rubbing it on your armpits! Ask Socrates – type ‘how did Socrates die’ into a search engine if you’d like to know more!
  • Would you prefer your favourite perfume to use the glands of the musk deer to make you smell nice? Or want your perfume to contribute to the over-harvesting of the sandalwood tree?
  • Earthquakes are natural; so are scorpions. As is the dreaded palm oil come to think of it.

I think you get my drift.

The natural alternative to synthetic fragrances – essential oils – are not without their issues either. For example, avoiding the use of essential oils in the first 3 months of pregnancy is strongly recommended. In the 2 subsequent trimesters, there are certain oils that are fine, and even recommended for certain things. Take a look at my references section at the bottom of this article to find out more about essential oils.

There is clearly a danger that the word ‘natural’, used by marketers the world over to sell you products, can sometimes be misleading. Or perhaps more accurately, we can simply misunderstand it.

Basically, I believe the answer is that natural is probably better most of the time, but sometimes it isn’t. Maybe not what you wanted to hear, huh? The upshot is that when you consider buying a product, you have to use your common sense, do a bit of research, and most of all, don’t blindly accept the message in the blurb!

Are natural deodorants better for you?

The science can tell you different things depending upon which research you look at. Importantly, research on both sides of the divide can be ‘interpreted’ by an interested party.

Imagine. If you are making a product that contains synthetic fragrances and parabens, it’s going to be in your interest to have some research out there that says they are safe to use. If, instead, you are creating a product that uses only ‘natural’ materials, you might want science to support the suggestion that there are risks associated with synthetic materials, and benefits with natural ones.

I suspect overall that natural deodorants, if made with appropriate ingredients, are probably better for you. (This does have some caveats though – see below.) My common sense tells me that I should do my best to avoid synthetic materials, and not to use products that prevent something that my body does naturally (it’s got to sweat for a reason).

Burnt orange coloured metal tube of AKT natural deodorant cream. The tube is on a log in dappled sunlight, surrounded by ivy leaves and blades of grass
Buy AKT natural deodorant here

Should I believe the science?

I am not suggesting for a moment that scientists sell their services in any inappropriate way. It is a profession I have an awful lot of respect for (and they are really, very brainy). Scientific opinion is therefore critically important, but keep an eye out for any brand that misrepresents that opinion.

Data and results can be viewed through many different prisms and presented in a way that can effectively support whatever message a brand wants to convey. Heck, it all starts to get pretty serious doesn’t it?

Quick message for any doctors out there. Probably important to let the medical profession know at this point that if I have something wrong with me that is life-threatening, you can fill me with synthetics if it helps. Just give me the science – I won’t mind!

Is natural deodorant good for people with allergies?

Not necessarily. You should always look at the ingredients very carefully, particularly if you know you have a sensitivity.

For example, a lot of natural deodorants use baking soda (sodium bicarbonate). This is an alkaline substance that can be problematic for some skin types.

Speak to a medical professional if you are in any doubt.

Does natural mean it’s vegan?

Another common misconception of course is that natural = vegan. Wrong!

Apart from my example about the musk deer above (and yes, their glands really were highly sought after by the perfume industry years ago), cow’s milk is a natural product, but as a vegan, I don’t want to drink it.

I guess the moral of the story here is, always check the ingredients!

What is vegan and cruelty free deodorant?

This can get very tricky. If you are a vegan, I would recommend that you look for both labels (assuming you also want it to be cruelty-free!)

You can find out more about vegan society approved products and the logo to look out for here.

Basically, a product can be vegan, but that doesn’t necessarily mean that it is cruelty-free. The definition of cruelty-free, according to the online Collins dictionary, is that a product is developed without being tested on animals.

Because a product doesn’t contain any animal-derived ingredients, it doesn’t mean that it hasn’t been tested on one. And don’t forget that today, we use products safely that don’t require testing any more, but that were (once) tested on animals. It really depends on how deeply you feel about this topic.

How to check if a product is cruelty-free

Similarly, if a product is labelled as cruelty-free, for us vegans with a keen sense of what cruelty is, you might still want to check that the product doesn’t contain any animal-derived ingredients.

There is an informative blog here that explains a bit more about the leaping bunny and PETA logos that you might see on a product.

Conclusion of what is natural deodorant

A variety of different vegan natural deodorants on a sun dappled log in a garden setting. The deodorants include a small, pale green metallic rectangular Wild case, a burnt orange coloured tube of AKT natural deodorant, a similar coloured rectangular plastic Fussy deodorant case, the round cork top of a Biork crystal stick, a Fussy refill in a small white cardboard container.
Read Vegan Mum’s Best vegan deodorant brands article

Please don’t think I doubt the integrity of the majority of ‘natural’ brands out there – quite the opposite. Most are very nice people, with very good intentions, making some excellent products. I think they are a breath of fresh air (if that’s not too much of a pun?)

But, the market for natural products is growing (thank goodness) and many brands are jumping on the bandwagon, so the consumer just needs to be aware of what they are buying.

Did you ever think that being an ethical vegan would be this difficult? It can be, but to my mind, worth it. Every step of the way.

Discount codes for vegan, natural deodorants

Vegan Mum has some exclusive discount codes for you on some of the vegan deodorant brands in this guide. Please note Ts&Cs apply:

  • AKT: Use code VEGANMUM12 for a 12% discount
  • Wild: New customers use code AFFAW10 for a 10% discount
  • Fussy: Use code VEGANMUM15 for a 15% discount


Healthline – aluminium in antiperspirants

I hope this ‘What is Natural Deodorant’ article has been helpful.

Some other related posts are listed below in case they are of interest:

Does natural deodorant work?

Best Vegan Deodorant Brands

Wild Deodorant review

Fussy Deodorant Review

Whilst you’re here, why not take a look at some of the other product reviews and guides on my website?

Penny Barkas


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